Marek Wiśniewski

Marek makes sure your money comes back to you.

Marek joined Złoty Standard Marketing in November 2017. He is not a visionary or an artist. He is an analyst who looks at numbers and sees where the cash is leaking. In 2023, he analyzed budgets with a total value of 4.28 million PLN. We count every zloty, so Marek starts work by turning off everything that doesn't bring profit.

His approach is simple: Your business must be profitable. Marek doesn't use difficult words to hide a lack of results. If a campaign isn't working, he will say it straight after 14 minutes of analysis. In the last quarter, he helped a production company from Lublin lower its customer acquisition cost by 19.4%. No unnecessary talking, just hard changes in settings and numbers.

We talk straight about money. Marek believes marketing is mathematics, not guessing. Over the last 6 years, he has checked over 147 ad accounts. On average, he finds errors that cost business owners between 1,230 and 5,450 PLN per month. We check facts, not promises, so every report of his is a list of concrete steps to take.

Before working at Złoty Standard Marketing, Marek managed sales in a construction wholesaler for 8 years. He knows what real trade looks like and what problems Polish entrepreneurs have. He doesn't theorize. He looks for savings where others see only fixed costs. His goal is to make every zloty spent work towards real sales growth in your cash register.

Privately, Marek is interested in economic history and the Warsaw real estate market. This translates into his work style – he is precise, sometimes painfully honest, and always prepared. If Marek says something is not profitable, he usually has five different Excel tables to prove it. With him, your marketing budget stops being a black hole.