Andrzej Nowak

About Concreteness in Business

Andrzej has been working at Złoty Standard Marketing since September 2016. Since then, he has scrutinized the documents and results of 143 companies across Poland. He isn't interested in pretty pictures if they aren't backed by hard figures. His job is to check where your money is leaking. In 2023, he helped a wholesaler from Częstochowa lower the cost of acquiring a customer by 22 PLN for every unit of goods. This gave them 184,000 PLN of net profit on an annual scale.

We talk straight about money, so Andrzej doesn't use difficult terms. If something isn't working, you'll find out at the first meeting. We check facts, not promises. Andrzej believes your business must earn, and every zloty spent on marketing should return to your pocket with a surplus. The average time he takes to prepare a full action plan for a new company is exactly 19 working days.

In our company, Andrzej is responsible for making sure clients don't overpay. In October 2024, he completed a project for a furniture manufacturer where, after an audit, he managed to turn off ads that generated only empty clicks. Thanks to this, the company saved 4,300 PLN monthly without losing a single order. We count every penny because we know how hard it is to earn.

Andrzej has extensive experience in helping companies that want to sell their goods abroad, especially in the Czech Republic and Slovakia. He knows the local price realities there and knows what to watch out for so as not to lose budget at the start. So far, he has successfully introduced 12 Polish brands to these markets. Each recorded a sales increase of at least 14% within the first six months of cooperation.

If you schedule a talk with him, be prepared for questions about real margins and logistics costs. Andrzej doesn't deal in theory, only practice. His analyses are short, readable, and always end with a list of things to improve now. He is a man who makes sure your company's budget is safe and works for your success every day.